What is brand strategy and why is it critical to your business success? Discover why brand strategy is not marketing, social media posting, or design. Understand how strong brand strategy creates effective marketing, drives consistency, and guides your brand through the marketplace.
Some brand strategists are confused by brand archetypes, so let's clarify. Learn what brand archetypes are and how you can use them to clarify and amplify your brand.
If you don't know why your company is different, neither will your target audience. A USP will help you reach consumers quickly and authentically.
Is being involved in promotion of Pride helping or hurting your brand? Learn how to support any cause, charity or community through brand purpose.
How to name your company for longevity and connection. Avoid these 9 naming trends and follow our 5-step guide to crafting a name that actually resonates with your audience.
Making your vision, mission and values work for your brand isn't hard, you just have to stop thinking they're a waste of time.
Starting a podcast sounds fun. Until the silence rolls in. Let's unravel where I went right and where I went so so wrong.
The difference between a company brand and personal brand are as contrasting as they are similar. We'll breakdown what makes each their own and how to determine the best choice for you and your company.
In building a purposeful brand, focusing on elements such as understanding your target audience, setting goals, creating a comprehensive plan, and taking a stance beyond superficial aesthetics are essential for long-term success.
I'm going to spill the T on the limitations of relying solely on a formulaic approach like Storybrand for your brand messaging.
You finished your brand and now you can kick back and watch the sales roll in. Not so fast. Here are 5 things you must continue to do post brand launch.
Ever wonder why you feel so unsure about making visual decisions for your brand? Here's the thing, you're too close to the problem to create your own brand and you likely haven't spent your career focusing on brand building.
Discover 5 social media tips from a social media convert. Learn to diversify platforms, create marketing-minded videos, monitor content, forget about going viral, and plan for consistency. Get valuable insights to make social media a viable part of your business.
Unique brands across industries have become increasingly popular, offering a memorable experience. From Jeffree Star's bold makeup to Bang & Olufsen's sleek electronics, these brands stand out because of their authenticity.
If ostentatious looks are good enough for the animal kingdom, it should be reason enough for your brand to come out of its bland era and into something a bit more authentic.
There is definitely a way to work with creatives. We've compiled a list of the best ways to get the most out of every one of them.
Five uncommon brands to inspire drama, confidence, and that authentic ruthlessness in your own brand.
While the mainstream use of Artificial Intelligence has been brewing for some time, a recent crop up of A.I. design and messaging platforms is stirring the online pot in a big way.
Branding might sound like a lot of rosy logos and color choices, but the truth about it is a harder pill to swallow. I give you the good, the bad and the necessary.
Lucille Ball. Michael Jackson. The Golden Girls. Legendary status seems pretty unattainable. That is, until you peek behind the curtain to see what it's really made of.
Halloween is, and will forever be, our number one holiday. But, it doesn’t have to be all costumes, candy and drinking games (though we’re not knocking those either).
People think they know exactly what branding and marketing are all about. News flash! Most of the time you all have it so so wrong it's not even funny.
Basic is out, DIFFERENT is in. I should know, I'm a recovering basic brand. The story of what snapped me out of my basic-ness, why it's important and how it has shaped my agency.
What does branding really mean today? Is the oversaturation of “brands” leading down a path of ultimate irrelevancy? Where is our consumerist hellscape trending and what does it mean for the future of companies looking to land a significant market share?
Let’s admit it: branding strategies can be silently unethical. At some point in your branding process, you will be doing audience research, and more often than not, this revolves around emotional exploitation...
Art direction is about keeping a consistent image; it's about vision. From photography to graphics and color choice, hiring an art director (or agency that specializes in art direction) will make your brand position distinct.
While many business owners believe they have built a brand, in reality they’re actually still in the company realm. Here we’ll clarify the differences between a brand and a business...
Humans want to connect with humans. To position your company, product or service as an entity that your audience wants to build a relationship with, making your brand “human” is essential.
When it comes to creating a brand, or any design project, you are not always (sometimes, but rarely) your ideal client. So basing your look and feel on what you like doesn’t work.
Brand values. They can be part of the roadmap for all of your brand’s decisions. They can provide guidance on everything from how your brand looks to how your whole team interacts with customers and each other.
Developed by Mayank Bhama
We’ll let you know if we’re a fit.
For media or press inquiries, skip the line and email us directly at yourang@uncommoncrowd.com.
